Start With a Brief, Not a Catalogue

The planning process begins with your venue and goals. Site size, visitor expectations, season and theme should be defined before any design work starts. A good supplier uses the brief to shape the concept, not the other way round.

Concept and Theme

Once the brief is clear, the concept stage translates it into a festival story: zones, route, landmark pieces and the visitor journey. Cultural themes, seasonal stories or a venue's own brand all work, as long as the concept fits the site and the audience.

Design and Visual Previews

Designs move from sketches to digital renders so you can approve scale, colour and atmosphere before production. This is the point to make changes, because changes are far cheaper on screen than in the workshop.

Engineering and Approvals

Structures, electrical layouts and installation plans are engineered for public spaces and your site conditions. If your venue requires internal approvals, this documentation supports them.

Production Under Quality Control

Manufacturing happens stage by stage in the workshop, with quality checks against the approved design. Progress photography keeps you informed while the pieces are built.

Shipping and Customs

Export packing protects the pieces for sea or air freight, and customs coordination handles the paperwork for overseas delivery. Agree the delivery terms and destination requirements early.

Installation and Opening

On-site setup follows the installation plan: lifting, anchoring, wiring and testing before the venue opens. A structured handover leaves the operator with a tested event, not a pile of parts.

Timing: Start Early

Concept, approvals, production, shipping and installation each take time. The earlier the conversation starts, the more options you have for scale, design and freight. Waiting until the season approaches narrows every choice.

Who Should Be Involved From Your Side

A festival touches several parts of your organisation: the events team that owns the programme, venue operations for access and power, security and safety officers, and marketing for the opening announcement. Mapping these stakeholders early avoids delays when approvals and installation windows come up.

The supplier should provide a single project lead who coordinates with your team, so decisions flow through one channel rather than a chain of emails.

Site and Power Assessment

Before design locks in, walk the site with the project team. Ground type, drainage, power availability, access for trucks and cranes, and the positions of existing trees or buildings all influence where displays can go and how they are installed.

A site assessment early in the project prevents redesigns later, when changes are expensive.

Visitor Flow and Safety Planning

The route is not just a path; it is the visitor experience. Entry points, queuing, pinch points, one-way sections, and landmark stopping points all shape how the event feels and how safely crowds move.

Safety planning runs alongside the design: anchoring, electrical protection, route spacing and testing before opening are part of the package, not an afterthought.

Budget and Approval Cycles

Public-sector buyers in particular face approval cycles that take weeks. Start the internal approval process as early as the concept stage, so the project is not waiting on signatures while production time slips away.

A realistic schedule includes buffers for approvals, revisions and freight, which is why honest suppliers confirm timelines per project rather than quoting a universal lead time.

Marketing and the Opening Night

The best-built festival still needs an audience. Photo landmarks, entrance features and shareable moments are designed in from the start because they are the marketing assets your team will use before and during the event.

Plan the opening announcement, media preview and influencer slots into the schedule, and the festival opens with momentum instead of silence.